This camera was released in the spring of 2014. I picked one up for several reasons – I needed a small and pocketable camera that could deliver photos with a quality that made them usable for work (Newspaper print & web) in a pinch. At the time when it was announced I was also planning to start a small video project. The high video quality of the mk3 that DPreview called "a game-changer" even when compared to full-frame cameras, was also a strong selling point. On top of that the bright lens and the pop up EVF was also two factors that made me buy it, despite the somewhat hefty price tag.